Hills Brothers Coffee- no more arab in logo?

I went to buy some Hills Bros for the first time in a while, and the tins now have some Victorian looking guy sipping coffee. WTF? Is this a backlash?

The obvious answer is the arab guy is now being detained in Guantanamo :smiley:

Could be backlash.

Could be CAIR complained about stereotyping.

Could be sales started slipping, and the bigwigs thought they needed to re-invent everything.

Is Hills Brothers even arabica coffee?

Hills Brothers I saw in the store today, (I checked after reading this) had the words 100% Columbian Coffee on it. According to WikipediaColumbia grows Coffea arabica

Just for purposes of clarification, that’s a Turk on the old label, not an Arab.