I went to buy some Hills Bros for the first time in a while, and the tins now have some Victorian looking guy sipping coffee. WTF? Is this a backlash?
The obvious answer is the arab guy is now being detained in Guantanamo 
Could be backlash.
Could be CAIR complained about stereotyping.
Could be sales started slipping, and the bigwigs thought they needed to re-invent everything.
Is Hills Brothers even arabica coffee?
Hills Brothers I saw in the store today, (I checked after reading this) had the words 100% Columbian Coffee on it. According to WikipediaColumbia grows Coffea arabica
Just for purposes of clarification, that’s a Turk on the old label, not an Arab.