Hockey Marketing: I laughed, I cried, and then said "WTF!?!?"

So, my staff at my business were clammering “When are we gonna go to a hockey game?” The Anaheim Ducks had won the Cup last June, and when I inquired about tickets last October, there were no group sales going on because the season had been pretty much been bought out by season ticket-holders, old and new and left scant amounts behind in the corner nose-bleeds seats. Hmmph. Maybe I should try getting the L.A. Kings at the Staples Center. Some of my guys wanted to go there this time around. OK…and then I tabled the notion and forgot to follow up on it until yesterday, when a King sales rep cold-calls me on my cell phone. He tells me about a 3 game deal for $60, complete with player figurine giveaways. “Sounds like fun”, I said…“But what I really need is to get someone from group sales because I want to get about 75 of us to a game.” So, he directs me to over to someone over in group sales, while I deftly navigate my way over to the LA Kings website.

…And I watched what you are watching right now.

With Bob Miller and Jim Fox commentating, I witnessed 3 grown men reduced to the mentality of kids 1/3 of their age, playing with their own caricatures of themselves. “GOOOOOOOOooooooooo KIIIIIIIINNNNNNNNNNNGS!” being screamed by the town drunk in the background, I watch in maniacal horror as the men simulate how to play hockey on a little plastic rink, cutting in with some of the players brighter moments when they were ACTUALLY playing hockey, complete with Batman-like “ZOOM!", “WHAMM!”, and "WOW!” plastered on the screen (Nice elbow there, Brown). “GO KINGS GOOOOOOOoooooo!” And to finish it off, the over-zealous smiles of three men who must have been brainwashed by the Church of Scientology to go through with this whole travesty of insulated boneheaded marketing.

But I laughed (because it was them, and not me).

Then I cried (for those poor schmucks who probably didn’t read the fine print of their contracts).

Then I said, “WTF!?!” Who in their right mind would do this? Someone pea-brain in marketing must have liquored up the entire chain of command when he ran this piece of genius by them.

I did set aside 86 tickets for the last game…Kings v. Ducks on 4/5/08. This little vignette did not make me want the tickets any more or any less…I was already on a mission to get them.

But what if you were looking for some hockey tickets and you came across this? What say you?

Oh. My. God.

Wow…that was dumb (the website, not your post). I couldn’t watch the entire thing.

I…think it’s supposed to be satirical, since it very clearly plays off old 80s action figure commercials, which the guys in the ad would have seen as children. But if it is, it’s far too subtle. I can’t tell if it’s mocking or serious.

I don’t think you’re their target demographic. My 4 year old (a huuuuuuuuuge Hurricanes fan) loved it. The ad was actually for the action figure things, right? He was totally sold.

Well, a shellacking of the Flames, 6-3 last night showed that these guys can play on real ice…on occasion.