Hooters Air Airline

Attention passengers…in the even of a water landing…your flight attendant doubles as your flotation device.


So long as there is one flight attendant per passenger. I’d be sure to pay more attention during the preflight advisory!

Not to be a party pooper or anything, but is this really the time to be starting a new airline?

Actually, this was the original business model for Southwest. I remember when they were still the “Love Airline” back in the 70s–a play not only on their base, Dallas’s Love Field, but their flight attendants’ attire. Their marketing changed dramatically when they lost a federal discrimination case brought by male flight attendant applicants (WILSON v. SOUTHWEST AIRLINES COMPANY, 517 F. Supp. 292 (N.D. Tex. 1981):

District Judge Higginbotham, a Republican later elevated to the 5th Circuit court of Appeals, was actually pretty sympathetic to Southwest - but swatted them down anyway. Makes for funny reading.

Remember the slogan “Fly the Friendly Skies?” There’s a joke in there somewhere.