As part of a “Funding My University Studies” campaign I’ve managed to get a part time job in retail, dealing primarily with things like laptops and GPS units and MP3 players and all that sort of thing.
Anyway, I’ve been out of the game for a few years now (and very nice they’ve been!) but the way people use computers has changed a bit since I was last in electronics retail, so I’ve run into a bit of a communication block when trying to help a customer choose the right laptop.
Whenever I ask people what they want to do with their laptop, they invariably answer: Internet, E-mail, Facebook, Photos, Word Processing, Playing games (italics mine).
Now, the thing is, when I hear “Playing Games” in a computer context, I’m thinking things like Fallout 3 or FarCry 2 or Empire: Total War or Civilisation IV or something like that, which requires a lot of computing power, decent RAM, and a dedicated graphics card. My customers, however, mean things like Bejewelled or Diner Dash or Farmville- ie casual games that are technologically much like Java Apps and could feasibly run on a mobile phone.
I’m not for a moment belittling or criticising those games (because they are fun and all a lot of people really want as far as computer entertainment), but it’s getting repetitive having to say to people "When you say games, do you mean something with 3D graphics and lots of explosions, or ‘That game with the coloured jewels you have to match up’?"when trying to work out what sort of laptop they might be after.
So, is there an easy, layperson-understandable way to differentiate between “Serious” PC games and “Casual” games that I can use when trying to find out what requirements a customer needs in their laptop? Something really simple that doesn’t involve long sentences, preferably…
Anyone?