I’d have to agree that there’s a distinct similarity. As a Canadian political pundit once put it, if you apply for second place you’ll win the job.
I have said before, and continue to maintain, that it is far more important to *articulate what people are voting for *than it is to necessary present them with any particular choice. Unless what you’re proposing is found really scary, your best bet is to ensure it’s clear what it is people are voting for. That doesn’t have to be an especially specific idea - Obama’s 2008 campaign emphasized CHANGE and HOPE, the image of the man as a new thing, more than any specifc policy platform. But it was very clear what it was he was selling, even if what he was selling was generic. McCain, by contrast, never really articulated a clear platform.
Nor, for that matter, did John Kerry. Honestly, what did he run for? What was his platform? The incumbent is always mostly running on “Well, you got four years of me and I think it went pretty good; let’s do four more,” and with the exception of some minor shifts in promises that’s what Bush offered in 2004. Kerry offered… well, that Bush was bad. Would be pull out of Iraq? Well, no, not exactly. It was vague as all hell. Doomed to fail.
Romney, I think, has to come out with a really clear and memorable platform beginning with the convention. I think he has to come right out and say it, in fact, whatever it is; an unambiguous, clear plank that can be expressed in a few words. I suspect it should be consistent with Paul Ryan’s reputation; Ryan is a much more interesting person than Romney.
If Romney continues with what worked in the Republican campaign, which was basically to avoid looking like a nut until everyone else had crazied themselves out of the race, he’ll lose. That won’t work here because Obama won’t crazy himself out of the race; he’s not a loon, like Michele Bachmann, or a doofus like Rick Santorum. What worked in the Republican race, which was effectively to me the Last Man Sane, won’t work now. Romney must be aggressive, but in a proactive way, asserting what he’s going to be as President or what Americans will get out of it. If he just runs on “I’m not Obama,” his campaign won’t be effective.
To be honest I suspect your prediction is pretty much bang on; I don’t think it’s in his nature to do what he’d need to do to win. I don’t think he’ll even win Ohio.