We just had one open up in Minnesota. The amount of media coverage it got was stunning. Live remotes from the parking lot a day before it opened. Why that’s newsworthy is beyond me, but they made it sound like it was the second coming.
But why? They never did answer that one. Just that it was opening and we should all be happy. They interviewed people in line (Camped out on a thirty degree night, no less) and all they could come up with was ‘Why not?’.
Myself, on the other hand, I think of the whole thing differently- I’m cynical.
Personally, I think KK has got one hell of a marketing departement. To get the amount of airtime and print that this thing got would cost a company thousands if done privately. Kudos for them for drumming up the interest in the press, even though it does prove to me that the general press is just a bunch of wankers who like to be led by the nose. A marketing department is designed to get the word, and the want, out there… and here they did it big time.
And kudos to the department for paying some poor college saps some cashola to camp out and act all nutso about donuts. It gives those of us skeptical about it all that much more reason to avoid the place.
I mean, who wants to be so addicted to donuts that you feel the need to not only look like a goon on TV, but that you camp out overnight to get one?