I like orange. My new cell phone doesn’t have a replaceable face plate, it just has an accent ring that goes around the screen that you can pop out and replace. I didn’t really truly feel like it belonged to me until I’d gotten rid of the blue ring that came with the phone and replaced it with an orange one that I found online. (It was a bargain to boot: $3.95 with free shipping.) I am also very pleased with my iSkin iPod case which is glow in the dark orange.
I like orange stuff because it’s rarer than blue or green or red or pink so it’s a bit of a thrill to find. Sometimes I’ll buy things just because they’re orange. (I had to give myself a Stern Lecture in Staples the other day because I was about to buy yet another orange pencil case. Three is probably enough for anyone’s pencil-encasing needs, really.) The best thing, though, is that orange is distinctive. It jumps out at me, so I’m less likely to forget my stuff, or mistake my stuff for somebody else’s. And if one of my friends finds an orange notebook with an orange pen tucked into it, they can make a pretty good guess who left it behind.
I used to have one friend who had Hello Kitty on all her stuff. Now I have another friend who’s also into Hello Kitty, so it’s hard to tell their stuff apart, although you can narrow it down to just those two, and one is into cutesy HK and the other is more into gothy HK so sometimes you can distinguish that way.
Do you have a “trademark” that sets your stuff apart? Something that will cause you to buy stuff you don’t really need just because it so “you”?