What is the image of Edinburgh currently? Is it so dire it needs a professional marketing campaign?
A MARKETING guru who helped launch T in the Park and was the commercial brains behind Glasgow 2014 has been appointed to spearhead the publicity firm promoting Edinburgh across the world.
My suggestion: Show a sour, cranky old Scotsman reading a quote from P G Wodehouse: “It is not difficult to tell a dour Scotsman from a ray of sunshine.” As he reads this a grin slowly spreads over his face, and he begins to laugh with great enthusiasm as a ray of sunlighht shines on him.
I’ll send you my bill.
Edinburgh doesn’t really need much marketing, imo, it’s already jam-packed full of visitors for much of the year.
What strange timing–I was just there last week.
There were hordes of tourists around Edinburgh Castle and walking up and down the Royal Mile. How much more do they need?
It’s a hugely popular destination for New Year’s Eve, it’s got the Edinburgh Festival and the Fringe, it boasts an excellent university- it more than punches above its weight. Compare Edinburgh’s cultural reputation to that of Birmingham, which is double its size.
So why all the fuss about an effective marketing campaign? The way the article made it sound the marketing campaign was vitally necessary to revamp the city’s image. I had the impression it was some tired and grimy urban dystopia full of Trainspotting types.
Off the top of my head, I can’t think of anything to see in Edinburgh other than the Royal Mile and the castle.
As many as they can get.
There’s nothing weird about marketing your city, pretty much everywhere does it. Paris, London and New York put out ad campaigns overseas, and they’re the last cities that are struggling for visitors.
A waste of money. Still what’s £300,000 compared to the £750,000,000 and counting being spent on the trams.
The Scottish Parliament, Holyrood Palace, Dynamic Earth, Edinburgh Zoo, various museums I can’t remember the names of, climb Arthur’s Seat… yeah, I should probably venture over again sometime.
And to have a pint with **Scougs **too.
Okay, perhaps I should say “anything worth visiting Edinburgh for.” The SP, zoo and Holyrood don’t really seem like things you’d go all they way there to do. Dunno what Dynamic Earth is.
If it was a marketing contest, why not:
“Edinburgh: the prize at the top of the hill.”
with in smaller print underneath: “We’re worth the effort.”
You forgot about the floral clock.
I can think of a number of pubs worth visiting.
Edinburgh - half a day’s sightseeing awaits! Edinburgh - the Canterbury of the north!
“Edinburgh. We have castles and shit.”
Probably got it mixed up with Quirm.
Ha!
More waste from a council that’s profligate even by British local authority standards. If they were serious about bringing more visitors in they’d: sort out the parking situation, promote variety amongst shops in the City Centre, stop the existing shops in the City Centre from shutting because their trade has been cut off by the tram works and overzealous parking wardens preventing deliveries, never have consented to digging up Princes Street in the first place, ruining the view of the castle that everybody who visits the city comes to see!
Ah, apparently it’s called “Our Dynamic Earth” - a science centre that 'takes you on a journey through our planet’s past, present and future, with interactive exhibits and impressive technology, including a 4D and 3D experience. Beginning with the Big Bang, children and adults alike can witness the creation of the Earth, follow the planet through its evolution and even catch glimpses of its future. From dry tundra to the bottom of the ocean, a journey through Dynamic Earth is exciting, fun and engaging. ’
I really do see a daytrip, or weekend visit, to Edinburgh coming up in my future sometime.
Oh, and of course must drop into the Jekyll & Hydetoo.
Edinburgh is in the top echelon of European cities to visit - wonderfully atmospheric and interesting city. Bit off the beaten track maybe if you were planning a European trip, so consistent marketing probably helps people keep it in mind as a destination.
The one area Edinburgh could improve on is figuring out how best to face the sea - in common with a lot of old port cities in the UK it doesn’t really know how to do this IMHO. Lived there for several years and it felt like the city has it’s back to the sea. Some localised developments but long stretches of dead land as well.