There are good marketing ideas, and there are bad marketing ideas. But the ones that cheese me off the most are those that totally insult my intelligence, such as:
If we call ‘Super Sugar Crisp’ ‘Super Golden Crisp,’ maybe people won’t know it’s full of sugar!
If we call it a ‘pre-owned’ car or ‘program’ car, maybe people won’t realize it’s a used car!
If we call it an ‘encore presentation,’ maybe people won’t realize it’s a rerun!
“And our aspirin has a second ingredient that helps it work even better!” (The second ingredient is nothing more than caffeine.).
I’m sure there are tons more.