I assumed it was both.
The car commercial with the very Santa-like salesman. The guy looks at the truck and says, “I could use it. I’m a big hunter,” and the Santa salesman asks, “What do you hunt?”
“Deer,” takes a look at Santa, “Fish.” And I thought, you don’t hunt fish!
I saw this commercial for the whole Christmas season (starting in October) and didn’t get the “Deer–Fish” thing at all. Is he pretending to be a hunter? Bragging about something he knows nothing about?
And then, on Christmas day just like it was a Christmas miracle, it dawned on me. Oh! Looked at the sales guy, saw it was Santa and didn’t want him to know he probably hunted (rein)deer. Duh!
The thing with the State Farm which has come to annoy me is the heteronormal bias that is the very foundation it is built upon. The wife suspects cheating and/or phone sex and the husband’s entire defense against this is that it’s a guy.
If I’d written that commercial, after the “She sounds hideous”/“Well, it’s a guy, so…” exchange, she would’ve said “Is that supposed to make me feel better?”
Heteronormal bias? For real?
You don’t think that within the context of a heterosexual couple, the members of that couple aren’t justified in making that assumption?
One of the cell phone companies had an ad with a huge Michael Phelps fan missing the chance to meet him because of her bad reception. She mentions he’s down the street, signing autographs and “telling hilarious stories about how he loves Chinese food.”
I thought it was just a throw away line about some random fact a die-hard fan would be thrilled to learn while the rest of us wouldn’t care. It was about a week into the Beijing Olympics when I suddenly realized, he’s joking about liking CHINESE food 'cause he’s competing in CHINA.
Okay, “heteronormal bias” was too much. 
And, yes, if the wife suspects the husband of cheating and/or phone sex, she’s absolutely privileged to presume that it’s with another woman. But she’s speaking to the other party.
Clearly, they were hoping that the Rule of Funny would carry this, but it just doesn’t get there for me.
It took awhile for me to realize that the people were staring at this guy dancing in this flash mob commercial, not because they thought he was being weird, but because he danced prematurely. I didn’t really notice they were all wearing raincoats and assumed it was just supposed to be a rainy day wherever they were.
Thank you for admitting this… I had a :rolleyes: all ready for you when I read that. That is quite a phrase…
I always add “… and ends with a little s.”