How to learn about business sales/profit projections?

In My Humble Opinion
1

So if I wanted to learn about how to project/trend sales/profit projections for a company, what sorts of classes/books would I need to read? Would I need to get an MBA to really understand that, or can I wing it.

I am a pretty profitable poker player, so I am familiar with EV over a period of time, but I don’t know how a company comes up with the data to say something like “we expect to increase sales by 33% this year”. I can see how one could look a company’s own past to project the rate of increase, but how about for a new company? If you are developing a business plan for a company, how to you project…

oh. I guess business planning.

ummm… any suggestions? :slight_smile:

2

I think it mainly comes down to the marketing plan. How many customers do they think they’ll have this year and how much will they charge them. I think it’s fairly common sense-based but can involve a fair bit of number crunching.

3

“What’s a marketing report?”

4

This place is your friend.

Toodle-oo.