According to the new TV ad, the beer has two strips on the label, which turn blue at “cold” and “super cold”, respectively. Who the fuck can’t tell whether a fucking beer is cold by picking it up in their hand?
The only thing I can think of is that they have a significant portion of their consumers that are limbless veterans who tire of picking up the bottle with their prosthetic hand and pressing it to their cheeks to determine if it’s cold enough to drink.
I guess this should be an embarrassing confession, but if this worked and I drank Coors Light, I’d find this a useful feature. AMy hands are miscalibrated when it comes to judging temperature; back when I drank soda, I’d often pull out a can that felt icy cold only to discover that the liquid within was a touch under lukewarm. Coors must think there’s money to be made from freaks of nature like me.
Beer from a can tastes better than beer from a bottle. Bottles allow light through and this affects the taste of the beer. What is a keg? Just a giant can. The solution to the bad taste of the aluminum can is simply to pour the beer into a glass.
Coors has been doing this for several years… maybe it’s a strip now according to the OP, but I know it where the mountains on the can/bottle label turn from silver to blue.
My, my this is a snobby thread. People drink Coors because it’s cheaper than a lot of other stuff. And sometimes you just want to drink for the alcohol. And complaining about beer in cans? What is this, the seventies? You drink your skunky Coronas.
I don’t drink beer, but I do want to mention that, if you are tasting the aluminum of the can, it’s has to do with how you are drinking it. It is possible to drink from a can without your tongue ever touching the can. I do it all the time with soda.