Seems pretty obvious to me what the ad’s saying. A really hot guy would be called a “babe magnet.” So you’d expect a “bloke magnet” to be a really hot woman, right? But no. Hilariously (…or not), the Jim Beam advertising people have turned your expextations on their pointy expectation heads, and are implying that ALCOHOL is a “bloke magnet”! Har. Slap my thigh.
Well, maybe there are lots of girly-men where you live. Or the advertising people thought the girly-man demographic wasn’t being pandered to enough. Or it’s for butch lesbians. I don’t know. It doesn’t sound like a lot of thought went into the ad to begin with.
Putting “bloke magnet” into Google brings up the info that the phrase seems to be used to mean “very pretty girl who attracts men” (passive), rather than “girl who chases men” (aggressive). I suppose it could be used to mean “object that attracts men”. It is also occasionally applied to automobiles.
Okay - here’s my first thought on this after reading these posts.
If there was a billboard with a picture of Jack Daniels which read, “Babe Magnet” - I think we’d understand that drinking Jack Daniels made you a babe magnet - NOT that the alcohol itself was a babe magnet.
I would imagine that because someone has already said that the understanding or implication of Beam and Coke was that it was more of a drink in line with female tastes, that drinking it would attract men, that drinking it would make the female a bloke magnet.