I think The Simpsons just used a word I kind of invented!

[Marley23]

This may be the earliest SDMB use. It’s by the OP from May 2010.

@Nzinga_Seated

You know what I hate? Sneak-bragging. That’s that thing where, you pretend to be casually discussing a topic, all the while, trying to work in all the ways you are awesome.

“What’s your favorite color?”

“Well, black, because that is the color of my bookcase which holds 500 books. I had more books, but had to purge, so I gave away 75% of my collection. Having had learned to read at 2 and a half according to my mom, I decided that my book case one day would be black. Also, since I read so fast that the words are really a blur, I would have to say gray is my favorite color also…since gray is the color of the blur. So, yeah…black and gray are my favorite colors.”