Sure, but what does Kerry do about this? He never mentioned Moore or cooperated with Moore. Moore wasn’t even invited to the DNC: he was there on a press junket, same as at the RNC. Both sides have their negative, harsh people. But in the case of Moore, he was at the very least more of an outsider to the Democrats and than the people on the Republican side.
But again, this isn’t a serious critique of the situation. You are weighing one side of the balance and not the other. Sure, it’s blatantly obvious that being fired up and negative backfires to some extent. But then, that’s not any kind of real reason not to do it, because sometimes, like in the case of the Bush campaign: it doesn’t alienate as many people from your side as it does from the other side (defining Kerry early on). So sometimes it works, sometimes it doesn’t. It didn’t for the Democrats this time (well, almost carely). What does that teach us, though? Not as much as you seem to think. Negative doesn’t work, but neither does not being negative?
The problem, again, is that you lecture as if you were imparting a moral lesson about politics: you lost because you sinned. But in reality, both sides sinned, and we might as easily play up the difference to the fact that Republicans were more organized at their perpetual mock outrage at Democratic sins than Democrats were at their perpetual mock outrage. But again: what’s the lesson here? If it wasn’t for this noise machine on the right, do you really think the right would have won BIGGER, because they sinned less and turned less people off? Or that, if not for the same on the left, the left would have won? I honestly just don’t see how that follows: it seems equally likely that the opposite could have happened. And yet that is precisely what you are arguing, acting as if you were pointing out some deep insight into politics.
Again, you are being dishonest about what I am saying. I am not saying that it’s not a problem, I am saying that this issue is less of a moral absolute than a tactical choice. Nevermind, of course, that I think that Democrats will get accused of having problems with “tone” whether there is anything to it or not (damned if we do, damned if we don’t). The issue is that Republicans wear shit on their pants too, and the whole shit on the pants seems to be politics as usual, not something that we can take some great lesson away from about how Democrats can simply get rid of it and all will be forgiven and they’ll win again. It’s just as equally likely that Republicans would win even bigger, for all we know. And the point is: you don’t know.