Just read (or perhaps re-read) Cecil’s blast from the past (9-1-95) on the deal behind Ice Beer. I was astounded by the closing statement regarding the Sam Adams Triple Bock and its 17.4% Alc content: “Don’t exhale near an open flame.” C’mon Cece, I’m guessing you could stick lit matches in Triple Bock from now 'til February 30 and never get anything but soggy matches and ruined beer.
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Cecil’s column can be found on-line at this link:
What’s the deal with “ice beer”? (01-Sep-1995)
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The “don’t exhale” comment is a joke. As well as the link it is customary to start such posts with “Cecil is wrong”.*
[sup]Also a joke. Tedious explanation posted for insurance purposes only.[/sup]
picmr