As a veteran breastfeeder (of 2 kids, both for extended periods), I can attest that while it IS natural (and ideal from a nutritional standpoint, being far different in composition from the milk of other species and/or formula) it is not always easy.
As determined as I was to breastfeed, it was a struggle in the beginning with both mine, even my second, with literally years of experience under my belt (or should that be under my bra? ;))
When the milk comes in a few days following birth, there is engorgement, which is painful and can make it difficult to acheive latch-on. It takes time for the nipples to toughen up, and esp. if proper latch-on is an issue, they can quickly become very sore, even cracked and blistered.
Newborns need to feed every few hours around the clock, (breastmilk digests more rapidly than formula, so formula fed infants tend to sleep longer, sooner than their bf peers…not a sign of malnutrition, but of the different compositions involved) which, esp. if coupled with feeding difficulties, can really cut into sleep time for the mom (and whole family). (co-sleeping can really help with this, since there is no need to allow baby to fully wake and get to the point of crying every few hours, or to get up and prepare a bottle, and it allows for the frequent stimulation so important to successful production)
Add to all this the cultural stigma that exists in many areas against breastfeeding, the lack of experienced and supportive role models in many womens’ lives, the economic realities of many women who must return to some form of employment away from their infants (and often lack the support needed to continue breastfeeding when they do), and, of course, the ready availability of substitutes, and it can be a perfect storm that sabotages the process.
Had I NOT been so determined to breastfeed, based on the known benefits and my own preference, I would have given up in the first week or sooner.
And it’s not that there are “so many” women who can’t produce enough milk (though that is often accepted as the cause of the “failure”). It is relatively rare for a woman to not be able to produce enough milk; even women who are severely malnourished can produce enough and nutritious milk, since the components are drawn from the woman’s stores.
But if nursing is not frequent enough, milk production will lag behind the baby’s needs, and factors like stress and improper latch-on agrivate things and can lead to a fussy, hungry baby and the woman giving up before production stabilizes.
All in all, a mother in modern industrialized society is about as far removed from her foremothers as an animal in a zoo is from their wild relations. (and we know that our primate relations require role modeling and peer support to parent their young effectively…it is NOT all instinct)