In advertising, what does ECD stand for?

I think the “C” may be “creative”. Any Madison Avenue types out there? We were all plain old “advertising executives” in my day.

Extremely Condescending Display?

Extraordinary Commercial Disappointment?

Enterprising Crap Divulged?

Sorry. Years in journalism have tainted me.

Executive Creative Director?

No need to apologise. If they hadn’t, I’d have been alarmed.

That’s the first word I was looking for! If there’s no advance on that, you sold me on yours.