Allow me to point out how the smartest business minds of today work, at least from my perspective. I can see the {shall we say, bottom line tendencies, vs business in a moral and ethical manner.}
I can see the bad, because I can see all the possibilities of bad in myself, as I can see all the good potential in myself. Psychology demands that ones actions follow ones words, wheather they choose good or bad, but in far too many cases, many, many, people say one thing and do another, which not only leads those people to mental, physical and emotional dichotomies, but those they teach, their children and the children of those they teach, just to be able to deal with all the schools, business, friends and governmental actions. We all know what to say, for the most part, but we see that is hardly the case.
Here is the senario for the field we are speaking of at present, below.
Lets say, I am the ceo of the Yellow Pages, and revenues are flat, while the investors are screaming for more, more, more. If the CEO is unable to formulate a plan and make more profits for those investors, he knows he/she will lose their job, to someone else that can show results in the bottom line.
Hence, the CEO calls for meeting after meeting, brainstorming, to find ways to bring in more profits, so she/he, can keep their job and make those huge bonuses. That is the reality of todays investor driven markets, which only hurt us all.
Now, the YP are in every market in every state in the union and they have all this equiptment for printing, which probably sits un-used for at least a portion of the time, if not all the time, except for when the books are printed, according to the specific requirements or, they have other contracts they fulfill for government or other agencies. NOTICE, the Talking Phone Book came out before the YP, but only about 2 weeks prior. For this to happen, the YP may have been actually losing work to other printing agencies for some years now, as printers are getting ever cheeper and competition in that field becoming ever more fierce. They may have machinery just sitting by, but neither is that, any proof. I am merely pointing out the investor driven mind, of today.
IMPORTANT NOTICE!
Since I do not know, I can only offer how investor driven co’s, think and why and not that the YP is doing this.
Ok, back to it. Lets say in one of those meetings at their headquarters, someone sees the potential of the YP dominating all the markets, decides to bring competition to the market, via an offshoot of their own parent co., and the new book was called the TPB. Then say, the YP allowed the TPD to use their machinery, so that the costs for both co’s, actually decreased and revenues, thru their own competition, now gets their books into the largest of markets, because those markets will bear the extra strain and instead of making profits from just the YP, they now have most business people understanding that there is a good chance that most will advertize in both books. LOL, that, would be capitalisim at its best, but ethics and morals, at their worst. Even if the so called competition, lowers its rates on both books, they have still raised their profits, thru the roof.