I applaud Apple’s design practices, and I trust that they are making the right desicions. I eagerly await my iPhone 5. In the meantime, I would like to deffend some criticisms about the design, as they pretain to my own thoughts as a design-oriented thinker.
Screen size
Apple doesn’t care so much about the size of the screen as they do about the distance your thumb can stretch when holding it in your hand. The iPhone 5 has more screen real estate, but it doesn’t come at the expense of ANYTHING. Making the screen any bigger means the user can’t hit the upper corners with their thumb any more.
No NFC
Before Apple adds this feature, it needs to be useful. I’ve never heard anyone talking about this feature in the real world. I agree that it will be like QR codes. They are everywhere, but no one uses them. Most people don’t even know what they are. As for the things NFC can be used for, I like this quote from a ArsTechnica comment: “it’s not even clear NFC is the best way of doing those things. Bluetooth, wifi-direct, and even just IP will provide a lot of the same functionality.”
Not enough of an upgrade
Compared to the iPhone 4s, no the iPhone 5 is not a significant improvement. But compared to the iPhone 4, it is worth the cost of a contract upgrade. Compared to the iPhone 3GS, (which is still a strong selling phone, despite it being 3 and a half years old) it is a huge upgrade. Most people don’t replace their phones every time a shiny new one appears. Most people upgrade when their contract is up, or maybe a year or two after that.
Lacking in specs compared to other phones
Judging by this link, the iPhone 5 offers a trade off of screen size verses physical size, and is otherwise identcal to the rest of the bleeding edge phones. Also, the A6 chip is a custom, in-house design, not just an off-the-self ARM chip packed into a SoC, like the A4 and A5. What other phone maker is making the phone, software, and CPU all together?
The iPhone’s design is too boxxy
A Year ago, I agreed with this. The sharp boxy edges kept me away from the iPhone 4 and 4s. Until, that is, I actually held one in my hand, beside my curvy 3GS. I thought my hand would grip the more ergonomic back of the iPhone 3G/S design more easily, but infact, the edges of the newer design provided a nicer feel. I wonder how many people complain about this particular design aspect that have never held one in their hand and put it through its paces? I almost purchased an iPhone 4s that day. I held out for the 5’s inevitable launch.
Thats about it. One last thing, I have nothing bad to say about android, except that saying that Android is beating Apple because of its higher market share is foolish. First, there is room for more than one platform. Second, how much of that market share is taken up by crap-ware encrusted, entry level, “free with contract” POS android phones, versus the higher end models that are actually good? Third, it doesn’t matter anyway, because everyone should buy what they prefer. I’ll be thrilled with my iPhone 5, and I hope you Android users enjoy whatever new things you get next too.