A few weeks ago, I posted with a question about Trane Heat Pumps – wondering whether or not I was in for a typical high-pressure sales pitch. I got a couple of answers and was reassured that Trane was a reputable company selling reliable equipment, but that the equipment was sold by contractors whose sales pitches may be assumed to be varied. The guy came over, did a lot of measuring and gave us a little spiel on Heat Pumps and the advisability of buying Trane over the competition. Nothing unexpected until he got to the price – we have a 2-story, 3000 square foot house and wanted 12 - 13 SEER. He quoted $14,500 for two 2.5 ton heat pumps with variable-speed air handlers. Gaak! Towards the end of his presentation, we told him that we would be getting several estimates, both from other Trane dealers and from dealers in other brands. At that time he realized that he had forgotten his mini-printer and couldn’t print us out the itemized estimate we’d asked for. He took my email address and told me that he’d be sending his bid via email the next day. He also pointed out (several times) that other companies wouldn’t be taking the precise measurements that he took and he implied that these measurements were really the only way to get the correct size system.
So, we continued with the estimate process and soon discovered (to our relief!) that other systems were much less pricey – we got estimates for similarly sized Carrier units for between $7,500 - $9,000 and an estimate for a similarly sized Ruud for $6,700. I still hadn’t recieved the detailed estimate from the first Trane guy although my husband had called him several times checking on it and had been assured that it was “in the mail” and “on its way.” Our last two estimates were for a Trane unit and an American Standard (which is the same as Trane, built in the same factories, but under a different name). Same size and specifics as the first Trane estimate, as we remembered it – we still hadn’t received the actual itemized bid – and priced at $7,600 and $7,800! My husband, after all his research was done, decided he really likes the Trane/American Standard system. And, we preferred the American Standard guy for personal reasons – he has a small company that’s been in business for 20 years and does (along with his partner who has a similar number of years of exerience) his own work. His references checked out and he just seemed like a stand-up guy. So, we finalized a contract for the recommended American Standard system at $7,700.
However, despite the good outcome, my husband harbors lingering resentment against the first Trane guy. We still haven’t seen an estimate, so it’s possible that that price reflected some things we aren’t getting from our guy… But, without the estimate, we can’t know that for sure. And, if the price does reflect some extras, they are extras that not a single one of the other 7 estimates we got recommended, AND that we didn’t ask for. And the measuring thing seems more and more like smoke and mirrors – in his latest conversation with my husband, the first Trane guy confessed that he’d been slow about sending his estimate becasue he didn’t want us to have it available to other guys who could “use his hard work and measurements” to decide what unit to recommend. Oddly enough, although none of the other guys did any such in-depth measurements, they all came up with the same size/SEER recommendations. $6,800 seems a huge markup for what is, we assume, largely the same system.
My husband assumes that the first Trane company either routinely pads their bids, or simply drastically marks up their equipment and services outright. We suppose that they count on a certain number of consumers NOT getting estimates and simply going with the first bid they receive – I can’t magine anyone who actually got estimates buying a system from them, that’s for sure. Anyway, my husband is considering a BBB complaint – keep in mind, though, that we don’t have a written estimate. Anyway, is it illegal or unethical to sell your stuff at an inflated price, if you can find people to pay it? The other thing my husband is considering is a letter to Trane headquarters and/or our local paper’s editor page. Does anyone have any opinions or suggestions about which of these three options would be best to take? Or should we just let it go?