…you are never going to manufacturer a “left-wing Andrew Tate.”
Because firstly, you need to stop viewing this through the lens of the messaging, but instead through the eyes of distribution channels, marketing, and propaganda.
A young white kid starts watching a YouTube gaming stream, an advertisement pops up for the Joe Rogan podcast, next thing they are on the road to conversion.
Its too late to play catch-up here. A left-wing version of Tate ain’t ever going to be able to compete. Its like the Democrats having a Republican-lite immigration policy of giving billions to the police. They are trying to compete in this space. But if you are giving the voters a choice between authoritarianism-lite and authoritarianism, they may as well go all in.
With all due respect, this discussion is giving real “how are you doing, fellow kids” vibes 
Probably the most prominent left-wing person to make headway in this space is Hasan Piker. He is most notably not white. And he is unabashedly pro-Palestinian, something that puts him at odds with establishment Democrats, with the likes of Rep. Ritchie Torres actually calling for a probe into his “rhetoric”.
And so this is where the establishment Democrats are always going to fail. They want to take on the likes of Tate and Rogan. But they fail to understand just how much the alt-right have taken control of both the media and the social media sphere. They’ve got a pipeline. They are spending BILLIONS of dollars. They own the platforms. And the message they are sending doesn’t take a rocket scientist to understand.
And the other thing establishment Democrats insist on is that they’ve got to be in control of the message. It needs to be “focus tested” and not upset the donor class. They literally kicked Hasan out of the Democrat convention.
The counter to this isn’t “somewhere between Taylor Swift and Andrew Tate.”
It’s about being genuine.
Authenticity.
The single greatest moment in the Harris campaign was when Walz called the Trump camp “weird.”
For a very brief moment, the Democrats were just telling it as it is. MAGA are just fucking weird. And the Republicans were on the back-foot. They didn’t have a response. Because here’s the thing.
They are fucking. Weird.
But then the establishment kicked in. And they put the muzzle on Walz, so instead of letting him kick Vance’s ass during the debate, he handed him a lukewarm victory.
They just couldn’t help themselves.
The left are behind the eight-ball. The only way to compete, especially under what will now be a semi-fascist regime, is to stop trying to micro-manage the message. Resistance is uncomfortable. You can’t sanitize it.
And to bring it back on topic, resistance is unabashedly woke. It doesn’t leave anyone behind. So it isn’t time to “tone down the wokeness.” It’s time to step it up. All of the power structures that the Social Justice Warriors have been railing against are going to be used by the Trump regime to destroy you. Cop cities. The industrial prison complex. The surveillance state. Global warming.
They are coming for trans rights. They are coming for same sex marriage. They are coming for reproductive rights. They will destroy what is left of international humanitarian law.
The dictionary definition of “woke” is:
If we are all going to survive the next ten years, and eventually win our respective countries back, I’m sorry to have to tell you this, but we all have to get woke.