A variant of this Jordache Jeans ad featuring Heidi Klum is plastered everywhere you look in NYC. On the ‘unciteable’ version I’m exposed to countless times per day, the entire (European? landscape) background is removed - leaving just Ms. Klum, her flawless skin, her snug Jordache jeans, the leather gloves and whipping device. A literal masochist’s dream come true.
What I can’t help noticing every time I see those ads is how masculine her face appears. I realize her features are there as the foundation, including some eye make-up and a hint of lipstick, but it’s almost as if the ad agency’s photo lab purposely stretched the length of the face, accentuated the cheekbones and superimposed that image into the shadows of her blond mane. Does anyone else see it - or have I completely lost my mind trying to figure out why a jeans comapny would pay a former super-model a(n assumed) large chunk of change and literally “Gus” her up.