The movie is, “I know what you did last summer?”, and the kid is that irritating schmuck hawking Dell computers on television lately.
You know the kid. He’s the tall blonde guy in the commercial who’s cornered some poor mom in the electronics department with her kid. In the movie, this same blonde kid was the mass murderer who tormented that delicious Jennifer Love Hewitt throughout the movie.
Are these two people the same?
Has Dell gone completely nuts?
Do they really want a crazed lunatic mass murderer character from a movie trying to persuade a run of the mill suburban mom to buy Dell?
Is he going to start calling this mom and tormenting her if she turns around and tells the smarmy little snot to stick it?
Curious.
I can’t find a picture of the guy from the Dell computer ads, but the things have been running constantly lately, so it should be obvious the one I’m thinking of.
According to the IMDB, Matthew Lilard was the guy you are thinking of in Scream, who played Stu. He’s going to play Shaggy in the upcoming live action Scooby-Doo movie
Dell knows that most of their target consumer for that commercial – middle-aged parents – didn’t see that film, or if they saw it, are able to understand the difference between and actor and a character.
That annoying Dell kid was in an even more annoying A&E commercial about some contest for kids having to do with their Great Gatsby film.
Ugh. The only ad on TV right now worse than that one is the Nationwide Auto Insurance ad with the african-american couple where they talk to you in this saccharine semi-condescending tone. That I suppose was intended to sound friendly.
I’m pretty sure they’re not the same guy. However, I haven’t seen the Dell commercial. The guy from Scream (as someone posted earlier) is Matthew Lillard. His name is not mentioned in any article about Dell’s new campaign that I could find. There is no mention of Dell ads at matthewlillard.com. I’m resonably confidant that the guy in the Dell commercial is not Matthew Lillard.
But so what! Matthew Lillard played a killer in Scream five years ago. He’s been in approximately 24 other movies. He’s played several roles in which he didn’t kill anybody. He’s an actor. It’s not like Dell hired Osama bin Laden to hawk their products.
The wife and I were just commenting last night on how annoying “Steven” is. However, those three commercials pale in comparison to those freaking collect call commercials and those 10-10 spots. If I see Carrot Top or Mr. T one more time…
Um… I don’t like the commercials any more than you do, but the point is that we all remember it. You remember the the guys face, the commercial, and most importantly the brand. Years later you’ll forget the commercial, but you’ll remember the brand.
O.K. So we’re clear that it’s two guys and not one, like I wondered.
Cool. Thanks telechus.
But I seriously doubt that the possibility that it was, or the mere thought that that those two looked alike, it somehow makes it a more effective ad. That’s nonsense.
See yourself being sold on that idea from your paid marketers- “Mr. Chairman- You’ve paid us a ton of money and we’ve come up with a killer campaign <snort, snicker>. You see, we get the lunatic serial killer from the first Scream movie and have him approach a lady in a store. Oh, this is the best part- we have him get in the face of a regular mother and her son and push Dell like the madman he played in Scream. Since a small segment of our buying public will recognize that actor, and since it isn’t overtly referred to in the ad itself, they’ll get a subtle piece of humor unknown to the rest that will sway them into buying a Dell. It’s brilliant Mr. Chairman, simply brilliant.”
I’d throw the bums out if I were listening to this.
I just don’t think that was their thought. I think they didn’t see the connection and would pull it if enough people complained.
Whhhooaaaa… Hold on there!
Maybe that was their intent. Get a bunch of people pissed and yank the ad because of their outrage. Any press is good press.
Nah, I still don’t think so.
I love those commercials and I really think Steven is funny. Of course I have three boys myself and it reminds me of the way they cut up for their friends. Everytime I see one I have always throught that Dell’s sales must be up since they were introduced.
