When she uses the French seasoning, suddenly they’re all in guillotines.
Spanish Inquisition flavor, with bacon bits. Whoever refuses is hauled away as a crypto-Jew
We have two main flavor additives - peppers, paprika, and blind allegiance to the po ------ we have three, three main flavor additives ----------
Cardinal Biggles, where are you?
It starts as a basic Five Spice, with black pepper instead of Sichuan, but adds dried garlic, onion “crystals,” and sugar and salt as filler. Lots of filler. Appears to have no sulphites, unlike the McCormick model, so it is less likely to kill me. Overall, uninteresting when it’s so easy to make, or even buy, a good one.
I don’t find that offensive at all. Chinese hats?
I have a jar of “McCormick Mexican Seasoning”. Is that also taboo?
'cause I have no idea what all the seasonings used in “Mexican” food are. 
Is this meant to be ironic?
It’s the internet: I just can’t tell anymore.
I think you work too hard to find something you can be offended by here.
Agreed.
One reason it is dumb is because the hats aren’t specifically Chinese anyway. They are found in various parts of Southeast Asia - I’m actually more likely to think of Vietnam than China when I see one of those hats. And I have a beautiful beaded example from Indonesia hanging on my wall.
Yeah, my mom is Vietnamese and wears those hats unironically and unembarrassedly for ten months out of the year.
I call her “Raiden.”
That ad is a crime against the advertising industry’s reputation, but that kid isn’t being racist. The hat is just a REALLY clunky ‘ooh it’s like I’ve been transported to CHINA’.
Really, the marketing people that let that go should be fired.
More cumin than anything else, usually.
Regardless, I’m pretty sure that McCormick’s wouldn’t do a commercial in which a housewife cooked enchiladas, and the whole family suddenly had sombreros on their heads while mariachi music played. The ad execs would anticipate that many real Mexicans would find that offensive.
Me, I’d just find it silly.
I don’t know. It would be stupid, but I could see someone trying to appeal to people who don’t know much about Mexican food.
Naw, you’d want INS jackbooted thugs to burst in and arrest them instead.
Schwartz are owned by McCormick.
I’m left wondering if the family was hungry again in an hour.
As an Asian-American it did not offend me. It was stupid, but it was not offensive.
If the idea is “This is like being magically transported to the Orient!” it would have been much more effective to have the kitchen fall away and have them appear to have been magically transported to the Orient. Or at least have some lanterns and other Asian stuff pop up around the table. As is, the message is more like, “This will turn you into an Asian person!” which is ludicrous.
.
This is where I am at.
I cannot viscerally perceive the offense, and that leads me not to give it a second thought.
They better not eat Imperial Margarine, or the whole family gets it like the Duke of Monmouth did
not McCormicks, but wasn;'t there a run of commercials about ‘taco nite’ and one of those boxed ‘taco kits’ - can’t remember the brand - that did just that?
I was going to say the same.