Is This A Scam Site?

A friend of mine sent me an e-mail this morning with a link to a website.

The idea is that, once a day, you click on an icon on the webpage, and they (someone) will donate a mammogram to a needy woman.

I don’t want to link to it in case it really is a scam, or sends you a virus or something.

Is this really going to do what it says? I would think the cost of a mammogram would hugely outweigh the revenue of whatever ads are on the website.
Am I too naive, or too cynical?

Regards,
Shodan

snopes

Thanks, x-ray.

As I expected, it is not a simple matter of one click, one mammogram.

From snopes:

Not exactly a scam, but not exactly what the e-mail purports, either.

Regards,
Shodan