From the link (which is relatively safe for work BTW. At least, there’s no nudity. But the subject matter may make some company IT departments frown):
**"Many industry insiders blame the conundrum on a growing social trend known as herbivore men: Those who shun sex and traditional masculine values in favour of a quiet, uncompetitive lifestyle. ‘Mentally, men have become weaker,’ said actress Yuko Shiraki. ‘They’re less macho, less proactive about sex.’
“Celebrated director Tohjiro agrees Japanese men are going soft. ‘I’ve been in this business for 27 years and you can see the increase in herbivore males,’ he said. ‘Men aren’t hungry anymore. They’ve lost their desire. Everything’s on a plate for them. It wasn’t like that for my generation. If we got a banana or a pineapple, we went crazy with joy. These days, men don’t get excited by anything. The same applies to sex and attitude towards women and relationships. They just click on the internet for it’.”**