World military rations often have “Just add water” muesli as the breakfast offering. They aren’t too bad. Don’t know how well that will work with Frosted Flakes, however. Completely different composition.
I don’t normally eat breakfast cereal but might buy this once, just to try it. Though the CNN article says it’s going to sell for two bucks and that’s a lot for one serving of cereal.
It will be a no-go for me (unless I happen to encounter it at a hotel breakfast bar or the like). One “serving” is 1.6 ounces, which in reality is approximately enough for a juvenile squirrel.
You probably had non-instant milk, which doesn’t dissolve right away, and truthfully is a bit better in taste and texture IMHO than instant milk.
Maybe BOLO for a free coupon?
I could see it for camping --I’ve done chocolate drink mix to add to oatmeal.
Brian.
Having done a large number of focus groups for various new food products over the years, I have come to realize that “it’d be good for camping” is, for most consumers, faint praise: they nearly always seem to say that when they can’t think of a way how the product would actually fit into their lives.
(The exception, of course, would be for consumers who actually do go camping frequently, but they represent a minority of the overall market.)
“It’ll be good for camping” really means “If we were starving, maybe I’d eat it.”
Write to the company, they might just send you one for free.
When I was single and living alone, I didn’t drink milk fast enough to prevent it from going bad so I got used to putting water on my cereal. It’s fine for getting the cereal moist, but there’s no point in drinking the water afterwards.
I’m sort of in that situation, not alone, but I am the only one in the house who consumes milk, and that only with my morning cereal. Every two weeks I buy a quart of milk and immediately fill three one-cup tupperware type containers from it to freeze. I use 1/4 cup per bowl of cereal (just eyeball it) and after I use the last quarter of a given container I shift another from the freezer to fridge and it’s thawed and ready by the next morning.
The system has worked fine for me for many years, except when I forget to pull the next cup out of the freezer when I should. 
My kids would eat it. There’s tons of quality food they won’t eat, but they love crap like that.
I don’t think a quart of milk is going to spoil too quickly, so why are you freezing some of it?
It actually did on me, many times, before I started freezing some. Maybe the local store/delivery system isn’t as good at keeping the milk at the right temperature the whole way as it should be?
Likely I could get away with only freezing half, but what’s the point? If you’re mucking around with containers/freezing, it’s very little extra time to do three instead of two cups. Besides, the little containers fit easily into spare crannies. (I keep the freezer pretty full all the time.)
I’d give it a go. I am used to drinking skim milk with everything so even if the milk seemed watered down it’s still better than plain water.
I think I’d prefer however a lid you could snap back onto the container after adding water and then gently shake for 30-60 seconds to activate it. Not real big on the stirring thing.
Although it does not sound great, it probably has its purpose during very bad weather or very good hiking.
Sounds like Kellogg would have the best success marketing it to survivalists.
Huh. I’m alone in my household, and I only ever use milk on cereal, too, but I still have no problem going through a gallon before it spoils.
When I was a young-un, Mom used to stretch a gallon of milk by adding water and powdered milk to the container. When I learned this (as an adult), I became retroactively grossed out.
I will not be a customer.
mmm
Won’t powdered milk also begin to go bad after you open it?