Some, especially kids, will it it straight. Probably be a craze,
My reaction is to think that the type of household who wouldn’t avoid buying milk for cereal (even in smaller containers) wouldn’t be the type to buy name brand cereals. They’re probably trying to save money by not having things spoil.
At least, that’s our situation here at my house. My reaction is that we might try one to see if the idea works, then essentially roll our own. That way I’m not buying powdered milk only to not use most of it.
My guess is that this powered milk is different from the stuff you can buy so rolling your own won’t be possible.
(Though I also wonder if the powder is adhered to the cereal flakes, so they could sell pre-milked cereal in a large package.)
These are supposed to be priced at $1.98. Walmart sells the regular single serve cups for $1.28. That means it will cost 70 cents extra per serving - how much does milk have to cost before it’s worth spending almost five extra bucks a week not to throw some milk away?
It’s totally not worth it, except to try as a novelty thing. Mostly to see whether the reconstituted milk tastes like the regular stuff.
Novelty or convenience, I suppose.
I don’t drink cow milk and my gf only drinks skim milk. We mentioned this to people at a brewery last night and the consensus was, “maybe if we were camping”.
Sure, it won’t taste the same, but it could at least be a test to see if the idea is viable. I wouldn’t be using the same cereal, either, since we don’t get name brands.
I doubt it would be that different, as the goal is to taste like cereal with milk.
Note that, by “roll my own,” I literally just mean actually spending enough money to buy some instant milk. I hadn’t actually considered that option. It’s a weird thing, but I often forget powdered milk exists. We’d already determined that UHT milk works fine–but the containers are still large enough that they sometimes spoil before being used up, since no one in my house eats cereal as their usual breakfast, just as a treat.
I grew up in the 1970s and 80s, when powdered milk and instant mashed potato were, for some reason, popular modern foods - not just for camping, but it seemed like there was this low key prepping vibe where people would keep a few shelf stable foodstuffs in store in case of disruptions (of which there were a few in that period of time - general strikes, and such)
I remember these products being really unpalatable - instant mash had a sort of toasted burnt flavour and milk made from powder also tasted like it had been boiled and scalded.
The technologies for producing these foodstuffs must have developed a bit since then - as I have tried these things more recently - they are still discernibly different from their fresh counterparts, but not in a way that makes them deeply unpleasant.