Like almost everyone I know, I use the consolidators to check a rate, then go to the providers website and book directly.
But I will give Expedia a shot the next time I travel.
Dad does the voice over about being invited to his daughter’s wedding to another woman. Beautifully done. Shock, acceptance, and then joy.
Ballsy move, IMHO.
I don’t know. I don’t think it worked as an ad. They put so focus on the same-sex marriage issue, it’s like they forgot they were selling a product.
I don’t know about the sales effectiveness either. But it’s not the first ad I’ve ever seen where it was difficult to figure out what product/service they were selling. It’s pretty courageous to put that commercial out there.
While I haven’t seen the ad, it might not be as ballsy as you think. The demographic that would use Expedia is, I believe, very closely correlated to the kind of people that would be accepting of SSM (most importantly: young). Good on them, though, anyway.
This ad has been on YouTube since October 2012. Did it just start airing on TV?
I don’t think that they deserve kudos for appealing to their main demographic on an issue that is quickly becoming passe. The time when such a thing was bold and innovative is (thankfully) long gone.
For context, this ad is just one of a series showing similarly sappy stories.
I caught the ad with the TV on in the background. It seemed to be about eight minutes long and I never “got” that it was about any product. I honestly thought it was the equivalent of minutes-long “only 63 cents a day” commercials for starving children or no-kill shelter charities that run late at night with sad pictures and Sara McLachlin music and an 800-number emblazoned across the bottom.
Yeah, I’m gonna have to disagree. Tell the boyfriend of that guy who was recently killed in NYC that gay marriage is a passe issue.
Anyway, it made me cry.