I would suggest it’s easy to misinterpret what that license is telling us. From perusing the regulations involved (http://laws.justice.gc.ca/en/F-27/SOR-98-282/text.html), I gather that it’s more of a registration with the government than anything else.
Here’s the part about effectiveness. Note a lack of any actual standard of demonstration, much less proof, of said effectiveness:
*12. A medical device shall perform as intended by the manufacturer and shall be effective for the medical conditions, purposes and uses for which it is manufactured, sold or represented.[i/]
Later on, we see that in applying for the form one is to submit:
b) a list of the standards complied with in the manufacture of the device to satisfy the safety and effectiveness requirements;
c) an attestation by a senior official of the manufacturer that the manufacturer has objective evidence to establish that the device meets the safety and effectiveness requirements;
Presumably it’s up to the manufacturer to select the “standards” for b, and note that the “objective evidence” for c doesn’t have to be submitted – they just have to claim they’ve got it, and apparently don’t even have to specify what type of “evidence” it is.
Again, sorry to be the dasher of hopes, but I get the feeling that it’s pretty much a rubber stamp procedure to get this license. I don’t see any indication that the government agency involved makes any effort to verify the claims, only to verify that the application is submitted properly. In other words, we have bureaucratic oversight, not scientific oversight.
The tone and content of all the company’s claims I’ve seen so far are consistent with what is typically done with stuff that doesn’t really work. Innuendo (the government licensed it so it’s gotta work, right?), “scientific” nonsense (from your link – "natural, scientific process known as Photo BioStimulation " – gimme a break!), testimonials, patents – everything except verifiable evidence that meets commonly accepted standards. In my experience, when something new really works, the word gets out fast (cf. Rogaine) and the company doesn’t have to rely on this kind of weak, indirect support for their claims.