It’s “less intense,” my ass!
They fooled me again! I tried the Listerine Citrus, and found it to be just as “intense” as the old stuff, “intense” being defined as the sensation of swishing the tender oral tissues with burning kerosene. Then, they made the same promise on their next product. New! Vanilla Mint! Less intense, but equally effective!
Why, oh, why did my brain say, “Hey, Lissa, look at that! It’s vanilla! You like vanilla. Vanilla has never burned your mouth. Go ahead-- buy it. Your gums will thank you.”
I managed to hold it in my mouth for about ten seconds before spitting it out and hurriedly splashing water on my burned tongue. My eyes were watering, and I actually rubbed my tongue on a towel. “What the hell happened to you?” Hubby asked, horrified by my red face and weeping eyes. All I could do was point to the offending Bottle Of Fire.
I think this line of products must be designed for people like my grandmother, who feels that no “medicine” is effective unless it stings and burns like hell.