A commercial I keep seeing for a flavored water, promoted to keep your kids hydrated. And the tag line says “Look for it in the children’s juice aisle.” Really?? Not where the water is, or the OJ and other juices but the juice aisle especially for kids?? I swan.
It’s probably accurate. Stuff like juice boxes don’t need refrigeration so they can stock it on a regular shelf, separate from the regular juices which do.
Might mean the baby section close to formula.
It’s just a way of saying, “Next time you’re looking for children’s juice, try (or consider) our product instead.” A pretty straightforward idea, really.
actually the store used to look at the entire bottled non-frozen canned juice aisle as the “kids juice aisle” but even today in the non-refrigerated juice aisle … maybe the first 1/4th of the aisle is stuff anyone over the age of 10 would drink the rest is various versions of juice boxes and “squeezable” plastic drink bottles … the stuff that used to be in cans …like Hi-C or Hawaiian punch even Koolaid is there now…
I’ve seen “Aseptic Juice”, but that was unusual enough to comment on. AFAIK I always just see “Juice”. But I also rarely buy it so I’m not on the lookout for the aisle label.
It just means “the aisle where juice boxes are”.
Depends on the store.
The one I work at has multiple locations for juices: in the cooler section between the cottage cheese and the milk; in one of the canned/bottled/boxed beverage aisles; faux-wine and faux-champagne in the liquor aisles; a cooler full of fancy cold beverages in single (or maybe double size) servings between the frozen section and produce; some in the coolers next to the check-out lanes, and… yes, in fact, we also have yet another aisle with juices in the baby food/formula/beverage area.
Stores of less prodigious size will have fewer locations for any particular item, of course.
No it’s not a thing.
They’re telling you it’s in the same aisle as juice boxes.
Don’t sue them if it’s not.
Right. I think the OP is being unnecessarily hyper literal here. The term “children’s juice aisle” doesn’t have to mean a dedicated aisle, with banners fluttering, lights shining, fireworks igniting, and containing nothing but children’s juices from shelf to shelf.
Take “the bread aisle” for example. It’s where the bread is at, but there is other stuff there as well. Why not market your product and opine that children’s juices are the most important thing in that aisle? What else should it be called?
The stores I go to have the same locations ( except for the liquor aisle) but the only one I would think of upon hearing “children’s juice aisle” would be the one with juice boxes/Hawaiian Punch/Hi-C.
Kroger/Meijer in my area tend to have all juice and juice-like things in the same aisle, except for maybe the organic/“health food” ones and imported ones which go in the international or “world” foods section.
So I was searching for Kraft Parmesan cheese one day and it was a scavenger hunt. Where did I find it?
- Cheese aisle
- Dairy aisle
- Deli aisle
- End cap near produce
- I give up
- Ask a clerk
- Dry goods? Middle of the aisle near pizza sauce. Really! Wth! Okay.
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“Sprinkle cheese”? Definitely in the aisle with pasta and sauce. A block of parmesan, on the other hand, would probably be in the deli section.
Our supermarkets have one. It’s filled with drink boxes and small plastic bottles of juice.
It does share with quart bottles of juice.
They have a small upright cooler with the grated and shredded Parmesan as well as fresh pasta items. It’s a cooler on the middle of a dry goods aisle and they do not stock the Parmesan anywhere else. So yeah I found it confusing at first.