Those of you who are getting on a bit will remember the 1960s / 1970s advert for Martini Rosso, which had the jingle “it’s the right one, the bright one - it’s Martini!”
(There was also “Any time, any place anywhere…” in the jingle.)
Barry Day who was Creative Director at McCann-Erickson, he now lives in New York. wrote the Martini campaign including the lyric - Music by Chris Gunning. Source is comment section on Martini The Right One Ski-ing 60sec Cinema Ad. - YouTube