Just what was the reasoning for a “California King” sized mattress ? [as opposed to regular “King size”].

Could be just a marketing scam, of course, but they still would’a come up with some rationale, no ? Californians are taller ? Bedrooms thinner ? Any ideas ?

“Proverbs for Paranoids, 1: You may never get to touch the Master, but you can tickle his creatures.”

  • T.Pynchon, Gravity’s Rainbow.

My wife’s theory is that it refers to the kind of luxury expected by movie stars. That’s as good an explaination as any that I can think up.

Either that or they need larger mattresses for the orgy scenes in the XXX movies!


Yeah, but it isn’t really larger; it’s longer but narrower. I suppose this still argues in favor of certain acts associated (at least in the 1950’s-era minds of Madison Avenue types) with Californicators. Barring a better explanation (any architects or design types, chime in), I imagine you’re both correct.