I went to McDonald’s the other day for the first time in a long time and ordered a #2 meal and told them to “Super-Size It!”. Then I actually looked at the menu and it turns out that what I should have said was “Large Size It!”.
They’ve changed their rating system – an ordinary meal is “Medium”, what used to be super size is now “Large” and they have a new, larger definition for “Super”. Of course they raised the rates at the same time – 49 cents for the large (was 39 cents) and 98 cents for the super.
Aside from the usual advertising idiocy of the three sizes being medium, large and super, I’m very annoyed. They’ve spent the last few years training me to say super size and now when my Pavlovian response kicks in I get a too big drink and a way too big fries and I part with an extra 59 cents.
Why don’t they call it something new? How about hyper size? Then they’d have large, super and hyper sizes!!
At any rate, the story has a happy ending. I corrected my order and told them I wanted a “large” size and the incompetent person waiting on me charged me for the large but gave me the super-duper size anyway. (I’m normally pretty tolerant of the help at fast food joints – for a lot of them this is their first job – but this person was a manager and she didn’t give me the bigger size out of good will – she just screwed up. She was trying to do about fourteen things at once besides wait on me. Nice personal touch.)
Someday I’ll make the connection between eating at McDonald’s and the queasy feeling that follows. One of my favorite TV comedy moments was Buck Henry on SNL announcing Ray Kroc’s demise: “Ray Kroc, McDead at 79.”