First, let me say that as a pop song, I think it’s catchy as all get out. I love it, it’s got a great sound.
At the same time, the lyrics are problematic. I don’t mean “problematic” in the sense of omg this song should be banned!!1!, but problematic enough in way that people should at least think about them and how they can be interpreted. The entire song presumes that the male singer has some special insight into the woman’s thoughts and desires. There’s a lot of comparing women to animals going on, there’s kind of an ownership theme – the previous guy couldn’t handle his role, so now the singer is going to step in and assert his (presumably) superior bitch-management skills.
It sounds like Robin Thicke is going to TELL YOU HOW IT IS, and how it is is that you’re going to sex Robin Thicke up.
Now, this all totally works for a harmless flirting song, too. It’s from the singer’s point of view, so by definition, we only know what the flirter is thinking, not the flirtee. That could really go in any direction depending on the gender of people. The problem, however, is that this song exists in a society where the the balance of power in sexual situations is far too often stacked against women, and it’s unclear from the song whether the singer is endorsing this or simply observing it.
And here’s where I get meta – my personal view is that Robin Thicke thinks he is winking at it, saying in essence, “oh yeah, guys like to act like we’re in charge, but we all know it’s the chicks who control sexual dynamics, wink wink heh.” BUT, this is even more infuriating to me, he fails to see that this view doesn’t even work as a joke because it is TOO, TOO CLOSE to typical justifications of date rape and he seems completely unaware of this (I’m using Robin Thicke to mean the singer of the song, I have no idea what Robin Thicke personally thinks about any of these things. He could be a post-structural feminist scholar for all I know.).
The video, by the way, is only fanning the flames here. And again, from a design standpoint, the video is fantastic. It absolutely captures a certain aesthetic, admittedly an aesthetic the with the specific theme of naked women parading around like barnyard animals at the world’s raciest 4H show. Everything I think about the song is magnified about 100X by the video.