Not a “word” as such, but the phrase “Up to 10% or more!” deserves a mention.
Oh, so we’re restricting it to the set of all real numbers, possibly excluding 10.0
Not a “word” as such, but the phrase “Up to 10% or more!” deserves a mention.
Oh, so we’re restricting it to the set of all real numbers, possibly excluding 10.0
But, you’ve got to buy Vitalis with V-7!
Even Walgreens makes sure to call it “Vitalis with V-7”.
When it was being used to slick down men’s hair back in the 40s, there was an interview with the creator. When asked what V-7 was, he said “Well, we needed to tout a secret ingredient, and Vitalis has 7 letters.”
The Parker pen company long ago advertised their “A11” ink additive.
It was in fact “All” brand detergent - they found if they added just a little, people’s fountain pens flowed better.
Curated = highbrow, more expensive, no better. They want me to think there’s a guy in a warehouse thinking, “Which of our fine offerings would most please seal_cleaner?”
That’s why Life Savers doesn’t make a tame cherry flavor.
I’ve heard pilots speak admiringly of the flight characteristics of the GU-eleven and the B1-RD
A radio quiz show that I listen to had a round once where the host would name a so-called secret ingredient, and the panelists have to name the product that once touted that in their advertising. I remember “tetrahydrozoline”, “dextromethorphan”, and “retsyn”.
You forgot “hexachlorophene.”
There’s also “platformate”; before my time, but I’m impressed by the folks they got to do the commercials.
Subway - Eat Fresh!
Techron
Fahrvergnügen
Rich Corinthian Leather
Except there’s nothing fresh about 40-year-old meat inside 12-year-old buns.
Coke wanting me to “taste the feeling” somehow comes off as creepy. I don’t want to taste the feeling, thank you.
Maybe I should smell the sight or hear the taste. Is it soda or acid?
Fahrvergnügen is at least a legitimate stand-alone German word, meaning “driving pleasure.”
In Ontario (perhaps all of Canada?) food establishments are not allowed to advertise “home made,” so “home style” is the preferred term.
It’s like processed cheese slices; establishments can’t call it cheese here, it has to be called processed cheese. What you folks might call American cheese.
The whole marketing industry is very interesting. When I was married I swear that every few months my ex’s preferred feminine hygiene products would be completely repackaged into something completely unfamiliar. As soon as I got familiar with what to buy, everything would change.
That one is very often quite meaningful. I used to own a small office-cleaning business, and some of the chemicals that I used were indeed quite different from their “amateur” counterparts. If you misuse some of the professional-labeled chemicals, you can mess up your carpet (for example) way worse and way faster than with the others.
“Signature” is most often used with store brands. Some stores will have multiple store brands, at different prices and quality. Something “signature” is likely to be the highest-quality (and most expensive, but still often cheaper than the major brands) one.
Not what you meant, I know, but unless you keep muriatic acid around for cleaning, Coca-Cola probably is the most acidic substance in your house.
Any place with casinos is familiar with them advertising their “Loose” slots.
My personal most hated advertising term is:
Buy one, get the second for half off!
Hopefully the evil bastard who came up with this way of labeling a 25% off sale is roasting in his own circle of Hell.
Ads for patent medicines often claim they “support” various health goals, like kidney health or prostate health or smoother skin. I’ve often wondered if “support” just means “has practically no effect at all, but at least it doesn’t actively harm you”.
Which brings to mind the claim “part of this complete breakfast.” In other words, you’re not going to get much nutrition from our product, but if you eat all this other stuff, too, you might be okay.
Because of course an expert in spacecraft orbital rendezvous navigation and EVA techniques is the guy to tell you how amazing is a VW Beetle diagnostics module… (kudos for the ultra klunky computer and printer, that really communicates “technology”)
“____-style” means it’s not really whatever’s in that blank. As George Carlin put it, a packaged food is not home-style, even of the owner is living in the basement.
Visine; virtually every cough medicine since Romilar; Certs
Damn there’s a lot of accumulated brainlint…