Meaningless Advertising Words

Just saw an ad for Alka-Seltzer PM.

Contains Melatonin, to help you get to sleep easier! Wow!

“SC Johnson, a family company.”
And a meaningless oldie: “Pepsi- Generation Next.”

Only when your stomach is not at home.
:slight_smile:

Tuscany is a region of Italy. So it’s Tuscan-style vs. Neapolitan or Milanese or whatever.

Cite, please. This is pretty off-the-wall.

Retsyn is marketing BS, but dextromethorphan is an FDA-approved drug. I think the first one is too. How are those “meaningless marketing words?” Is “ibuprofen” a meaningless marketing word?

Well hey, stay classy there.

Green!

I bought a bag of Lay’s potato chips yesterday. Earlier today, I noticed that the back of the bag says that they are made from “farm grown potatoes.”

Really? No! I thought those potatoes were made in a lab. :smack:

Gluten free: the local grocery store uses shelf tags to advertise their gluten free orange juice, raw meat, and Balsamic vinegar. I mean, sure, but…

I didn’t say those were meaningless marketing words, although I know that’s the topic of the thread. I just thought they were an interesting topic for trivia questions, plus a bit of nostalgia for those of us old enough to remember when those things were touted.

I actually think that’s a good idea, because gluten can show up in some of the weirdest places.

Gluten free water? Sure. Some water is bottled in facilities which also make gluten-containing products. Labeling water that wasn’t eliminates any doubt.

Gluten free cheese? You bet. Shredded cheese usually has a small amount of flour added to it to prevent caking, and the GF cheese uses rice or potato flour, not wheat.

Popular around here, and probably anywhere else is “Certified Loose!”

Who certified this?

A “weasel word” used in probably half of all ads is “helps” - it’s meaningless and has no legal implications. It’s especially popular in medicine ads. New Skullo helps make your headache go away! Magnificent word there - they don’t have to define how helpful the stuff is (or isn’t).

They have to phrase it like that under FDA regulations for dietary supplements. If they directly claim a health benefit then they would be regulated as a drug.

One I just heard for an air conditioner: “Cool your home for just pennies a day!” How many pennies are we talking about here? 500? 1,000? 5,000? 10,000? :dubious: :confused:

Can anyone tell me how exactly this shampoo will “revitalize” my hair?

A few realtors aroound here advertise with “We will sell your home in x amount of days guaranteed or we will buy your house!”
Which is essentially worthless since any home will sell if you bring the price down low enough.
“Oh, we priced your home at $300K and even though we dropped the price twice down to $280K it didn’t sell? No problem, we’ll give you $200K for it!”

Isn’t orange juice more acidic that Coca-Cola. Along with several other soft drinks (like Mountain Dew)?

“Customer satisfaction”. Of course your customers are satisfied! If they’re not, they shouldn’t be your customers!

That same dodge is used in a lot of contexts, but particularly time/location ones, for example: a real-estate development that’s “just minutes from the city center!” (how many minutes? 60,000,000,000?).

Reminded me of this xkcd strip: xkcd: Free

This strip also belongs somewhere in this thread: xkcd: Adjective Foods

Not specifically a word, but “an ingredient originally found in jellyfish” - um, OK. So what? Is there something magical about jellyfish that every except me knows about? Plus we’re talking about a memory aid from a creature that doesn’t have a brain, right?