My strategy was always to spray a mist in front of me, then walk through it. Never spray directly at the body (although, as you say, once you spray the mist you can rub the end of the spray bottle over your wrists or behind the ears).
As stated upthread, though, I don’t regularly use cologne (I don’t own any at the moment) and only use aftershave.
No. Same goes for women.
I hate perfume smells, and those include perfume smells from cologne, candles, air “fresheners”, and the absolute worst, laundry detergent and scent beads.
I hate walking through neighborhoods and smelling the toxic gases expelled from dryer vents. 
Big YES. I like fragrance on men and women (in moderation, obviously). It’s weird how I like the aroma of almost any kind of scented products but I hate the smell of a lot, if not most, food 
There’s an amusing comedy routine, likely a true story, about a long-married man. He suddenly notices his wife has a new lavender scent. He is touched and surprisingly turned on by this detail. He says he had energy he hadn’t felt in years.
Then he found out it was not her. The scent was coming from new kitchen sized garbage bags. He wondered how to break this discovery to his wife.
You can have my Hai Karate when you pry it from my cold, dead hands. 
I wouldn’t mind it at all if both women and men stopped wearing perfume/cologne. If you are like most people you are already covered in scents from your detergent, shampoo, deodorant and soap. No need to add more to the mix.
This reply, when combined with your avatar, made me audibly guffaw.
When I was in high school, I had a couple of aunts whose usual Christmas/birthday gift was a bottle of cologne, so I inadvertently acquired a large collection of scents.
On the rare occasions when I wore it, I noticed that I got far more favorable compliments from women when I wore cheap supermarket after-shave, than when I wore expensive designer-label colognes.
When the occasion requires a suit and tie, I will put some on, but these days, that’s getting more and more rare. I have a bottle of Drakkar Noir that I have been working on for about 30 years, and a bottle of Aqua Velva that I have been working on for at least 10.
I really wanted to go into that there store, but I could not get past the door.
Not that I ever go to the mall, but there is a store that only sells scented stuff. Double 
I give the scented candle store a wide berth. And i try to avoid the cosmetics lady who wants to spritz me with a “free sample”.
Fine, but the store I was referring to specifically (or stores) carried a variety of objects, many of them (apart from being the store) not scented. I recall hearing a story on npr about stores cultivating the olfactory version of muzak. Those are the stores I studiously avoid. I want the store to smell like nothing in particular.
I hadn’t heard about this but it sounds horrible. And I really don’t go to many stores these days so haven’t experienced this. It’s mainly grocery stores, hardware stores, bike shops, and outdoors products stores that I ever enter.
Then there’s the combination of long-unwashed bodies, diesel fuel, lavatory stink and cologne common to U-boats on long patrols (crews tried to cover up malodors with scent, not very successfully).
I avoid fragrance and try to distance myself from others who indulge. Fortunately I’ve encountered few men who douse themselves as much as certain women whose perfume stench lingers in the corridor for minutes after they’ve passed by.
Hypocrite here for cheering wearing a little fragrance sometimes but those grocery store Christmas scented pinecones just nauseate me in a unique way. Unavoidable through the produce section, right after you grab a cart.
I agree!
I can’t stand the smell of meat frying, onions and green peppers frying, and many other foods. I light a scented candle to get rid of the odor!
I wear cologne because my wife likes it. She and my daughters usually give me a bottle annually of different fragrances they like. One spritz after my shower in the morning. I probably have about 12-15 different fragrances on my side of the bathroom vanity. They could stop buying it and I’d be good for the next 10-15 years. I don’t smell it on me after about 1 minute of applying it. I do get frequent complements from women at work.
As an aside, about 10 years ago our house was broken into while we were on vacation. The burglars took every single bottle on my side of the bathroom vanity (about 10 different bottles at varying levels) and didn’t touch my wife’s much more expensive perfurmes. 
I wear Lagerfeld. Not every day, but definitely when I’m stepping out. Here’s what I wrote about it nearly 17 years ago:
Once about every 10 - 15 years, I notice a wonderful scent on a guy. Most guys around here don’t wear scent, cologne or aftershave. I absolutely HATE the smell of stuff from a drugstore.
This is a good illustration of how we don’t realize how strong the scent we wear is. You don’t smell it 1 minute after applying it, yet people in your workplace are able to smell it on you, presumably some significant length of time after you applied it and at some distance away from your body.
You may have some women complimenting you, but you don’t know how many other people find it irritating and don’t speak up.
I have never been exposed to a scent that smells better than natural body odor.
Most fragrances, for men or women, are very irritating even in small doses. Some of the more popular ones could be classed as chemical weapons.