Okay, I’m going to lay one of my “million dollar ideas” on you guys and see what you think. I’ve got a few of these products floating around in my head, but I’ll save the others for a rainy day.
The product is basically a mood ring that doesn’t respond to body temperature; instead, the wearer can change the color at will by pushing a button or rotating the “gem” to cycle through the colors. The idea of the product is to advertise your current mood.
On the packaging it would state what emotion or mood each color is supposed to represent, and if the trend caught on, people would be able to glance at your ring and know how you’re feeling. You could even use it to provide reactions to changes in your mood (i.e. someone says something upsetting to you and you let them know by changing your ring from “happy” to “angry”.)
Now I know what you’re thinking: what kind of sad excuse for human interaction would that be? Who would this product appeal to? Teenagers. The target demographic would be junior high to high school students. It would be a way for teens to get attention and express their mood in a “cool,” disconnected sort of way.
Rings are just the starting point, of course. The same technology could be applied to necklaces, bracelets, pendants, wristwatch faces, etc. I’ve yet to come up with a good name for the product that doesn’t tread too much on “mood ring” but still gets the idea across. I’m sure you’ll agree that my current working names such as “'Tude Ring” and “True Mood Ring” are abysmal at best.
Anyway, to illustrate the “million dollar” part of the idea:
($14.95 at Hot Topic) X (number of angsty teenagers with allowances) = $1,000,000 (at least)