TV ads boost eating of obese children by 130%
Fat kids: The other white meat.
A few years ago, during an senate race if memory serves, the local paper ran profile articles on each canidate. One of them was a veterinarian who was a Marine reservist.
The title was “Semper Bovine.” My latin is rusty, but I believe this translates to “Always Cow-like.” 
I cut it out and kept it.