Motorola Super Bowl Ad controversy


In 2009, I shot a short film about a girl who tries to break out of a world where everyone is plugged into their headphones with no human interaction. A lot of people were excited about the concept of the film and volunteered their time to get the film made.

Then in 2011, Motorola and the Anomaly New York ad agency released their Super Bowl ad “Empower the People” with the same concept. The ending, in particular, is identical.

Both CNET and have since written features about the film’s comparison to the Motorola advertisement. I hope you don’t consider this spam. As indie filmmakers, we have no recourse but to write to blogs and message boards.

I only hope that you will please check out both works and decide for yourselves. We’re not suing anybody. We just want to screen in the court of public opinion.

Here is a link to the CNET article, which features both the film and the ad:

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Here is the Engadget article:

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You can view the YouTube link directly here:

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Thank you for your time,

There are similarities. But it also doesn’t seem like any great stretch considering the ad was basically a response to Apple’s 1984 ad, with how Apple has basically become what they once fought against. With that in mind, several of the themes/imagery really don’t seem that unlikely to be hit upon.

There are certainly a whole lot of particulars like that to take into consideration. That is a nice point to bring up. I provide the ideas above as basic inspiration but clearly there are questions just like the one you deliver up the place a very powerful factor will likely be working in trustworthy good faith. I don?t know if finest practices have emerged round things like that, but I’m certain that your job is clearly identified as a fair game. Each boys and girls feel the affect of just a second’s pleasure, for the rest of their lives.

Reported as spam (for what, exactly, I’m not sure).

Sorry, when someone comes to our board for the exclusive purpose of pushing his or her agenda, we consider that spam.

Paid members are permitted to promote their work in our Marketplace forum. If you’d like to purchase a membership, you can do that.

I have removed your links and I’m locking this thread.

twickster, Cafe Society moderator