The moment I heard about Mr. Clean’s retirement, out of the deep recesses of my mind sprang a familiar tune…
“Mister Clean gets rid of dirt and grime and grease in just a minute. Mister Clean will clean your whole house and everything that’s in it. Mister Clean Mister Clean Mister Clean!”
This was the jingle that introduced Mister Clean to America, and like lots of other commercial jingles from my childhood days, it’s still taking up valuable brain cells.
I remember a childhood friend dressing up as Mr. Clean for Halloween. That’s how effective that ad campaign was.
Mr. Clean is an icon. Mark my words, he’ll be back.
In Germany, he’s not a mere Mr. Proper, but Master Proper (Meister Proper).
First thing I thought when reading the OP: the current administration is behind it, getting rid of another gay icon. He looks like the guys from Right Said Fred modeled their looks after him.
Looking back through a bunch of old Mr. Clean ads, he was nearly always portrayed as an animated character, though I did find one ad (from the early '60s, it appears) in which he was portrayed by a flesh-and-blood actor.