Are they really discontinuing their 100+ year old mascot? Or is the demise of Mr. Peanut a publicity stunt like “IHOB”?
Apparently he got a reprieve.
Or maybe not.
Jenny your humble TubaDivaApparently he got a reprieve.
Or maybe not.
Jenny your humble TubaDivaI learned today that Mr. Peanut has a full name rarely used.
It is Bartholomew Richard Fitzgerald-Smythe. Apparently “Mr. Peanut” is simply a monicker.
Yes, he has an official, verified Twitter account, because why wouldn’t he?
““Mr. Peanut” is simply a monicker.”
Totally appropriate for a guy who wears a monocle.
OTOH, he’s not a monocot.
I’ve read enough comics to know that one way to garner interest in a character that people have lost interest in is the kill them off and wait for the “please bring him/her back” letters and fan campaigns. It’s kind of embarrassing if the second part doesn’t happen.
For some reason I find this image very disturbing.
President Carter sees off another nemesis
I heard he got a reprieve. Apparently.
Or maybe not.
Maybe Mr. Peanut could take a cue from the Priceline Negotiator and find a new life surfing on a remote island somewhere.
A targeted chemical weapon against Germans with peanut allergies.
My own personal thought: yes, they were going to do away with him. Nuts and plant based protein has been hugely successful recently. Look no further than the Impossible Burger… and the coolness with which pistachios are packaged and sold.
So I think they wanted a younger, hipper mascot to rebrand peanuts in a cool fun way. They know that doing away with an icon would create a bump as well.
The Notorious N.U.T., a rappin’ skateboard-shreddin’ rad dude with a bad attitude. TO THE EXTREME!
I heard that he was smeared out on some sour dough south of San Fran.
But I don’t trust his girlfriend, Jelly.
Then you run the risk of looking mean to a bunch of Mr. Peanut fans who want him brought back. If you think Mr peanut is past his time, you either have him fade away without comment (e.g Ronald McDonald), or else you update the character to make him hipply ironic (i.e. the burger king king). I figure that we will have a year long advertising campaign based around mourning his death, followed by sightings of Mr. Peanut, and conspiracy theories that he’s not really dead, culminating in his final comeback at the 2021 Superbowl.
Nah, Mr. Peanut is not dead. He’s just hiding out here on the SDMB. 
I guess they didn’t want to shell out for a PR firm.
That will only work if he’s at least 15% rasta.
Maybe he will move to the Peanut Council, or whatever quasi-government like ad spending agency promotes peanut consumption nationally? When I see Mr. Peanut, I never really think of Planters specifically; maybe he’d have a better home.
Edit: Ah, yes the National Peanut Board, and according to the Wikipedia page, it’s, as I alluded to, funded by a special 1% tax on peanuts. Certainly they can afford Mr. Peanut’s salary and living expenses.