What would the benefits of a podcast be? This is all straightforward stuff, but maybe it needs to be said for discussion.
For Cecil and the copyright owners,
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another medium means better access, more people getting into SD
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podcast specifically means tapping into a different crowd. the Ipod market includes many young people and many who don’t surf the net, participate in forums or buy books
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Podcasts are also good since they are tracked by many groups, including iTunes, and if SD Podcast became popular, people **would **find out through these listings, etc. In other words, free press is available. I myself just found out about SD through a “top sites on the internet” kind of a list. It’s good to get into these lists.
-It can bring people to the website for more.
-Obviously, more people following SD means more potential book customers and forum customers, two ways SD makes money. There’s also the fame and popularity, but let’s concentrate on money.
-if the Reader is involved, they may see an increase in readership, or more papers may buy the column since it is followed by thousands (documented by itunes)
- It will make the current readership happy - being able to listen to the column while working, driving, etc. would be a lot of fun.
How to make money from it
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Sell the podcast: Once it becomes popular, the podcast could be based on subscription. This can be evaluated when the time comes.
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Take advertising: Both slate explainer and ESPN podcasts (two that I listen to frequently) take advertisements.
Why not do it? I don’t think there are very good reasons not to do it. The material is there, the channel is there, the audience is there. Barrier to entry is low, cost of failure is low. Reward can be high, since SD is established as a good product, people just need to know about it.
Time commitment: It does take a little time, but not a lot to record podcasts. All the work is already done; you just cue a 10 seconds intro tune, and read the column. As others have said, there are services on the web to help with this (I am not familiar with those, but someone will know).
Cost: Podcasts are done by many many people who have little in the way of equipment, no experience, etc. for very little cost. Bandwith would increase but the podcasts wouldn’t be very large in filesize and various moneymaking schemes outlined above may cover the costs.
I don’t know whose attention this idea must be brought, which is why I wrote here. Can we get Cecil to weigh in on this, or the Reader, if they are in charge of distribution?