National commercial sponsorships?

When I think about it, I’m actually kinda surprised that Budweiser isn’t “The official beer of America” or that Nike isn’t “The official shoe of America.” It would be a good way for the gov’t to generate revenue that doesn’t involve taxation.

Even if America doesn’t do it, do other countries? I realize there’s something insidiously tasteless and maybe even corrupt about it, but that makes me wonder why, say, Tecaté (or maybe Corona) isn’t “The official beer of Mexico”.

It’s a given that a communist government owned monopoly is the country’s “official [whatever].” I’m talking about a situation where there are multiple companies making a given product in a single country and they bid against each other for the right to call themselves their country’s “official [whatever]” with the money going straight to the government. I’d expect they’d get to call themselves that for a year or two and then have to resubmit bids for the following 1-2 year period.

It wouldn’t surprise me too much if, say, Nestle were to pay to become “the official food company of Switzerland.”

Are there any examples of this actually happening? If not why? It can’t be a matter of bad taste, there’s too much revenue and marketing power involved on both sides for mere propriety to prevent it from happening. Off the top of my head I can’t think of any laws here in the US that would prevent Bank of America from paying the US treasury a billion dollars to call itself “The official bank of the United States” for a few years.

It’s not really spot on what you’re looking for (I’m not aware of any sort of national sponsorship as you describe it), but in the 1990s the government of Iceland sold the rights to the country’s DNA database to a bioresearch company. Icelanders are genetically relatively closely related to each other, and this peculiarity makes the DNA database of the population a valuable tool for research in genetics.

Yea that’s pretty distinguishable. Plus I assume they sold it for the purpose of having research done on their national genetics.

I can’t find any case of a company paying its country (it would be odd to pay a foreign country) for the right to call itself the official or maybe the national [type of product] of that country. But how can that be? It must have been done somewhere at some point. Seems like in the right circumstance it could be a good opportunity for all.

Britain has royal appointments, which isn’t really a sponsorship, but an official notice that the company really does supply the monarch.