A club I belong to is having what is termed a ‘Young Membership Drive’, with the hopes of bringing in some fresher blood.
What we are looking for is a way to target this age range (20-39) without mentioning the age range as we don’t want this drive to turn away other adults, or even those in this age range (by appearing exclusive, or by appearing like a ‘singles club’ - which it is not).
So instead of saying something like:
20 or 30 something and interested in…
I would like to be able to say the same thing w/o mentioning the age range, but somehow convey it’s for this age range.
I suggest more information about what kind of club it is, in order to get any ideas flowing. My suggestions for a chess club wouldn’t be the same as those for an archery club, or a Bible group.
Hmm…to me, only people under 25–maybe under 30–really count as “young adults.” I think using that phrase would prevent a lot of people in their late 20s or in their 30s from joining.
Unfortunately, I can’t think of a better phrase. Why can’t you just come right out and state that this is a group for people between the ages of 21 and 40, or something?
Baring in mind the constantly changing workplace, I would be attracted to a club if it mentions networking chances - this cunningly also includes, by suggestion only, mate selection (which many in their 20s and 30s are concerned with).
This is the best way to do this - work out who your target market is, where they are most likely to see the message and what will make them best respond to the message (i.e. the tone etc).
So things like advertising in fitness mags/college papers etc which you know are read by the target market.
Using your existing base to target more people - get people to bring along friends for a FAQ evening etc.
Noticeboards at kindergartens etc, which are likely to be seen by young parents, or at local gyms/fitness centres or hiking supply stores
Advertise on local college radio stations etc.
Make the tone young and hip sounding - mention it’s a great way of meeting other young people etc.
Since it’s a hiking/outdoor club, you could emphasize more extreme examples of hiking & rock climbing, which would more likely target those of college age or closely thereafter.
All good suggestions, well I’m still not sure what to make of the 0-18 & 40+ NEED NOT APPLY., Please keep them comming.
One interesting note about
This is what I assumed too, but it seems the opposite. The older and more experenced crowd are more likely to go for tougher activities and the young members group really needs ‘easier’ activities then the main club. There are exceptions of corse.