Well actually a better jar for peanut butter, mayonnaise etc.
Ottawa Senators prospect Darren Kramer spreads word of peanut butter solution
Clever and Why I didn’t I think of that!
I can’t view the video at work, and am not able to picture what’s going on.
So, what’s going on?
a two part Jar. the top half screws into the bottom half like a lid. the lid screws onto the top half. After the half the contents are consumed, throw away the top half of the jar and screw the lid to the bottom half.
I use a rubbermaid spatula to get the contents out of the bottom of the mayo jar, but I can see the usefulness of this container.
Ah.
From a cost perspective, I can’t see this catching on.
Not to be a naysayer, but if foodstuffs are going to be sold in this jar, they’re going to need to solve the problem of making the joint between the top and bottom sections hermetically sealed.
Also have little warnings right below the lid:
“Do not purchase if this seal is broken.”
And halfway down:
“THIS seal too.”
But the commercial is hilarious!
“Aw, shit! This is the worst peanut butter jar ever!”
Or you could, you know, buy two small jars of peanut butter.
I wouldn’t turn the volume down on commercials if they were all like that! 
I understood that is not two seals, just one container, that is three parts.
Bottom Half
Top Half which is thrown away after half the contents are consumed
Lid.
Yeah but it’s going to sit on the store shelf for weeks, and then in the cupboard for weeks.
That would be super handy for those of us who let their dogs lick out “empty” peanut butter jars. My dog has a super long tongue but she still can’t get to the bottom of the small-ish jars I buy, so I have to wait until she has it halfway clean then rip it from her mouth, cut it in half and then hold it while she licks to make sure she doesn’t cut her tongue off.
If I could give her the top half when I’m done with it and the bottom half when I’m done with it later, we’d be a happy household!
And? I don’t see how this is any different from what we have now.
At any given time, there’s only one seal in use. Either there’s enough peanut butter in the jar that you’re using the top seal, or you’ve used enough that you’ve removed the top half of the jar and are now using the bottom seal.
Never underestimate the idiots.
What happens to the guy who opens it at the middle when it’s still full?
I dunno. Are you legally allowed to sell peanut butter packaged in non-hermetically sealed containers in the US?
My peanut butter has a seal inside the lid - it doesn’t look like it would be a big deal to have two seals.
“Aw shit! This is the worst peanut butter jar ever!”
Peanut butter may be too stiff, but I have never understood why mayonnaise and mustard are not packed in toothpaste tubes the way they are in Europe. Ketchup too, except you don’t see that in Europe. I dislike the ordinary bottles; they are impossible to empty. And I hate those squeeze bottles.
I have an improvement. The real problem isn’t so much the depth of the jar, but the fact that the knife or spoon or spatula point doesn’t conform to the bottom or the curved area between the bottom and the sides.
So find a flexible rubberish material that will conform to the contours of your utensil as you scrape out the dregs around the bottom and in the side walls.
The bottom half “seal” could be the outer label, with a perforation that could be broken by unscrewing the bottom half of the jar. That would prevent tampering, which is the main point.
I think it’s cool that this kid thought of something clever, although the utility wouldn’t be that great for me personally. We tend to steer clear of the huge jars.
This seems like a solution in need of a problem.