OK. There’s a new spot out which has the tag line: Nike loves runners. The premise of the commercial is there’s this woman jogging in place and two, supposedly, Nike employees attempt to help her cross a street.
As one of these yutzes steps into the street, he’s hit by a car.
A low camera angle shows the car careen into him as its brakes squeal. Quick cut to the river’s perspective: you see the yutz hit and break the windshield.
I find this commercial disturbing. It actually startled me quite seriously the first time I saw it.
Now I know you advertising types will say, “You remembered the commercial, didn’t you?” and I know that’s the goal of the commercial…
But isn’t there a line which shouldn’t be crossed in “shock” commercials?
I don’t think this is a Nike ad, IIRC. I think it’s an ad from by a shoe store. And why can’t I think of what it is? It’s not Foot Locker, it’s not Just for Feet, it’s…some other company. Or I could be wrong. But I got the distinct impression when I saw that commercial the other night, that is for a retailer, not a manufacturer, of shoes.
I kind of like the commercial, though. But I would. But my confusion obviously means it didn’t make me remember the advertiser too well.
Okay…so how long before we hear “It appeared that the children were trying to imitate the commercial for a shoe store called Finish Line, in which a pedestrian…”
