OK. There’s a new spot out which has the tag line: Nike loves runners. The premise of the commercial is there’s this woman jogging in place and two, supposedly, Nike employees attempt to help her cross a street.
As one of these yutzes steps into the street, he’s hit by a car.
A low camera angle shows the car careen into him as its brakes squeal. Quick cut to the river’s perspective: you see the yutz hit and break the windshield.
I find this commercial disturbing. It actually startled me quite seriously the first time I saw it.
Now I know you advertising types will say, “You remembered the commercial, didn’t you?” and I know that’s the goal of the commercial…
But isn’t there a line which shouldn’t be crossed in “shock” commercials?
I did a quick look see at adcritic.com with no luck. Anyone else have a link?
I don’t think this is a Nike ad, IIRC. I think it’s an ad from by a shoe store. And why can’t I think of what it is? It’s not Foot Locker, it’s not Just for Feet, it’s…some other company. Or I could be wrong. But I got the distinct impression when I saw that commercial the other night, that is for a retailer, not a manufacturer, of shoes.
I kind of like the commercial, though. But I would. But my confusion obviously means it didn’t make me remember the advertiser too well.
IIRC it is for a store called The Finish Line.
It is Finish Line. You can see the commercial on their website. It’s the one called “Don’t Walk.”
Shouldn’t you be out swabbing a deck or something instead of sitting on your butt watching tv all day???
I think the Chief is now officially a desk jockey.
Okay…so how long before we hear “It appeared that the children were trying to imitate the commercial for a shoe store called Finish Line, in which a pedestrian…”